The Best Customers of Promotional Products

Regardless of specific marketing objectives, the most effective use of promotional products is among those companies that can specifically identify and reach their predetermined target audience. This ability includes internal audiences, such as inside employees and sales reps, and external audiences, such as prospects and customers.

The industry's best customers are (in rank order):

Which Items to Select

The process for creatively selecting promotional products is more of an art than a science. With thousands of items available, the task is most easily accomplished with the help of a promotional products distributor/counselor--a professional who is well versed in creative applications of promotional items.

Product selection criteria vary greatly from situation to situation. Even so, some generalities emerge. The following findings from a national survey by PPA may shed some light on how recipients generally perceive receiving promotional products.

Recipients report they look for the following characteristics in receiving a specialty: